• Shake the shops !

    Let's disrupt traditional commerce

Not only stores are not dead, but the physical touchpoint is a key in most of new forms of commerce!

For Silicon B's second batch we are interested in any startups innovating by identifying un (or badly) servered customer needs and building new solutions to address the issue. We are looking for specific customer insights and a focus on the user experience.
Innovation can target proximity commerce, national or international retailers or e-retailers in any retail vertical (food, consumer goods, fashion...)

Apply to Silicon B Batch #2!

Up to 20 000 € to finance your project

Up to 20 000 € to finance your project

4 months program

4 months program

Accès clients startups

Find your first customers

Accès clients startups

Find your first customers

Silicon B 2016 Brands Partners

4 months to go from concept to market proof and your first customers


Up to 20 000 € to finance the development of your project and a privileged access to our partner VC funds.


Be coached by commerce and retail expert on all subjects which matter to you : commerce, growth hacking, finance, juridique, business model, marketing, etc.

Customer Testing

Validating your idea requires an in-store test, a live test on our Web site or access to some of our data ? We and our partners do our best to get you covered and talk to your end users as fast as possible.


Enjoy privileged moments with some of the world greatest retailers. Close your first business partnerships will only depend on you !

Get Visible

As part of the batch you benefit from the communication around the project and get visibility instantly.


Up to 6 seats in our co-working location in Saint-Malo. Traveling in Paris Rennes or Shanghai ? We'll find you a place in one of our partners co-working.


Apply early so we can know you better :-)

Before may 9th

Fill the application form

    Selection comittee in May

    Pitch in front of a jury of experts

      Acceleration Phase Step one

      Acceleration starts for four months

        Selection criteria

        These are indications, we're not so strict as long as your team rocks

        Customer Innovation Level
        Created less than 2 years ago
        < 200K€ revenues

        Topic we are particularly interested in

        New way to access products

        New delivery modes : shipping, distributors…
        Better discovery of products : new merchandising, new forms of contents, social shopping…
        New business models : subscribtion, renting, collaboration…

        Perfect Omni-Channel Experiences

        We like people who leverage technology to re-imagine seamless omni-channel experiences around : product discovery, search, loyalty programs... with a focus on mobility.
        New services which increase value of the physical store in the global customer journey.

        Make data talk

        Personalize customer experience
        AI applied to retail
        Predictive marketing and offering building
        Improved Supply Chain

        Témoignage de la première promo

        Enrichissante & constructive : ainsi peut être résumée cette année d'accélération au sein de Silicon B. Enrichissante, car ClicknDress a eu la chance de bénéficier d'un accompagnement par les équipes du Groupe Beaumanoir dont la disponibilité et la diversité nous ont permis d'acquérir en quelques mois des connaissances métiers essentielles au lancement d'une start-up. Constructive, puisque l'impulsion donnée par Silicon B s'est traduite par des partenariats structurants et pérennes entre les Marques du Groupe Beaumanoir et ClicknDress autour de la personnalisation et de l'amélioration de l'expérience client.

        ClickndressOus Ouzzani - Co-fondateur

        Silicon B a été une belle aventure pour La Boutonnière et a été bénéfique sur tous les points essentiels au lancement d'une startup. L’accompagnement et les rencontres au sein du Groupe Beaumanoir et de l’accélérateur ont permis d’améliorer notre business model et notre solution de cocréation. Nous avons également trouvé nos premiers clients et renforcé notre réseau de partenaires. Aujourd’hui, nous abordons une nouvelle étape avec une équipe solide et prête à relever les prochains défis que nous allons affronter.

        La BoutonnièreCoralie Loum - Co-fondatrice
        Coralie Loum

        Le jury de l’appel à projets

        Le jury sera bientôt dévoilé... stay tuned!

        Silicon B is made by people!

        Rejoindre Silicon B, c'est avoir accès à un réseau d'intervenants et de mentors qui ont les compétences clefs pour vous aider à vous développer.

        Découvrez tous les intervenants ici

        They support us

        KorbenOrangeGo CapitalMediaveilleMaddynessla-french-tech-rennes-saint-maloNuma

        Contact us

        Marie from Silicon B +33 (0)6 64 33 21 27